Instructor-led training. When using a prop or evar which is not present in every page (e. I checked the b/ss calls and in the same the data is not recorded as blank See screenshot attached. Currently, you are getting Unspecified line item because you are using Visits & Occurrences as the metrics & there will be hits where the eVar or prop that you are using is your report is not getting captured for example in the case of page load call. 5. DiegoRa1. Adobe Analytics Coffee Break: On Tuesday, July 18 at 9am PT, Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer will be joining us to answer your Analytics questions. When we drill down the analytics, under Unspecified there are transaction ID captured and we checked the payment gateway, the ID is mapped to visa/master etc. The tot number for all options is the same (equal to form completions). Again ~30% unspecified. None, Unspecified, Unknown, and Other in reporting However, if you are trying to check how many time that evar fired. Testing Rules that Read Variables. The. It will be persisted values as illustrated in the second URL you provided, given both evar are not expired yet. The "instance of" is where the eVar is actually set (it's similar to the Prop), but when you are looking at your Page View metric, you can see that the remaining 35 hits (where no value was set) is attributed to unspecified. The tot number for all options is the same (equal to form completions). Will work with any metric as well. An event fires without a conversion variable: For example, a user comes to your site and makes a purchase without any eVar1 value. “Unspecified” is a fairly common line item in reports. Traffic that matches any of these rules is not. But I am seeing an issue with this eVar5. 6. Adobe Analytics. Courses Tutorials Events Instructor-led training Browse content library View all learning options1. But in reports data is coming as unspecified. Open Adobe Analytics and click the Workspace tab. products string at the same time, but at the Payments, you're setting eVarY with a blank string. -Hyder. If this is the case, you still might have the tracking code. 25,;Aquafina Water (20oz bottle);1;6. 6% of the "Discount Codes" used that resulted in orders are considered. Unspecified- Remainder of site traffic which is not affiliated with any search engine. Adobe Analytics provides administrators with the ability to define rules to help differentiate paid search from natural search. The first one is that there is an Unspecified value in the Tracking Code dimension and I don't know the reason: The other problem is that the value of UTM Source, UTM Campaign, UTM Medium, UTM Content and UTM Term dimensions sometimes is the correct one and. products is defined. Instead of getting the ECID value from the extension, make use of Adobe Analytics' Dynamic Variables to get the value more reliably. account variable to a dev report suite. By breaking down the unspecified line item by evarY i get the evarY value. The 'Unspecified' line item can appear in the reports when you trying to break down Prop with the Tracking Code dimension because there can instances or visits where the value of Prop was set but not Tracking Code was available in that hit or a Visit. This isn't unexpected as the item it's capturing does occasionally get overwritten depending on the journey. Removing bot traffic can provide a more accurate measurement of user activity on your website. This is a consistent logic on how evar persistency across all Adobe Analytics products, no matter the sunsetting Reports and Analytics, or the current standard of Analysis Workspace, and e. Changed how. Oh! This is pretty explanatory as to why I would want the value to be set only on the first hit . However, request to please 1. However, request to please . However, in the following scenario (let's assume eVarX is a Hit level expiry, and eVarY is a Vis. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. IPs and domains used by Adobe Analytics. -- seeing "unspecified" in report , even with metric as instances of eVar5. both Tracking Code and Marketing Channels work like this, but they are generally set at different expiry periods: Default Settings: In fact, you don't want. Sign In. Resolution. Unspecified will appear for these scenarios: “Unspecified” is a fairly common line item in reports. Unspecified values in an evar report is an expected behavior because of its persistence. . Hello, got a question related to one of evars, I am using SDK. Can you please check using that eVar's instances metric once and see if it is still Unspecified. Is there any way that we can avoid showing under the dashboard. If you use a non-Adobe tag management solution, you must treat AppMeasurement updates as if you were using no tag management solution. Admin. Okay, please help me understand how to avoid these situa. Exclude by IP: Adobe Analytics provides basic functionality to exclude data for IP addresses or ranges in a report suite. Tracking is also working fine so I'm - 630906. A page view should be incurred first every time a page is loaded. Sign In. today. e. I requested that our app developers implement the products variable according to specifications. So my question is - If we can collect referring domain information why can't we collect the value for these eVars? Is this cache related or prefetch (prerender) BTW - webkitVisibilityState - is used in the 1. and unspecified. We have implemented/added both the . These keys always had classifications, the thing to note is the classification files uploaded may have different classification fields per key but. Unknown browser sources where JavaScript is not available contributes to this line item (for example, an executable program or a user-created browser). Regads. However, if you are trying to check how many time that evar fired. None, Unspecified, Unknown, and Other in reporting. While running page report(OOB) report with metric Occurrences , it is expected to get Unspecified line item because of s. I've made the changes on my end but I'm still getting unspecified values in my AA dashboard. Ok, then what you're experiencing is correct: when the "CID" parameter is absent, then indeed, you should expect "Unspecified" to be reported because there is n. You might consider collecting the IP value of every. - Adobe Analytics reports the non-campaign data here while we break down other metrics which has got data (It can be props / eVars / events). Explore all benefits of Adobe Target. Experience LeagueI would hope this still works. Unspecified values in an evar report is an expected behavior because of its persistence. Search Engines – Paid is based on the ‘Paid Search Detection Rules’ in Adobe Analytics. Hi, Have an unspecified bucket in the divisions dimension created by using SAINT classification. Example: Someone begins a visit with "not. If Unspecified is included, the time spent is much lower! The worst part: If you trend time spent metrics for props, you can't exclude Unspecified at all, so you are stuck with the much to low values. This feature is called Distinct Count and allows you to build a segment based upon how many times an Adobe Analytics dimension value occurs. but if you are setting with / using Tracking Code, you are likely picking up an attributed value. 3. 50,;Fuku French Fries;1;5. ii) an analytics implementation issue (for some reason, eVar doesn't get populated), or. None, Unspecified, Unknown, and Other in reporting Various reports in the Adobe Marketing Cloud can show None, Unspecified, Other, or Unknown, depending on the specific report viewed. In fact, I think it is the main advantage Adobe Analytics has over Google Analytics. Value of percent page viewed is set correctly in the beacon. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience. So am a little confused now, are we saying that "unspecified" search keywords is due largely to Google's privacy policy for natural search. . If you change the report to only rely on the 'Searches' metric the unspecified portion of traffic will go away since it no longer applies in the context of the report. In addition, since bots are morphing quickly, Adobe offers several other powerful features that, when combined properly and on a regular basis, can help drive the removal of these enemies of data quality. Each value beyond this threshold goes through the following logic: If a value is already seen in reports, add to that value as usual. However, if you are trying to check how many times that evar fired. We'll be discussing best practices for building a team of Adobe Analytics experts. Best case is to set "evarX=D=mid" to let analytics backend put the mid in the appropriate evar. I have unspecified destination url and is affecting my tracking code set up. Assuming that eVar12 corresponds to your "Marketing Cloud Visitor ID" dimension, then you can set your eVar12's value to "D. . Documentation. Just viewing this variable's report gives me "Unspecified" as one of the values/rows. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging. Meaning, wherever you have your AppMeasurement code, that’s where you perform the update (retrieve the new code and replace the old code in the file or in the TMS). 5. Q6. Level 4. Pages fire outside internal URL filters: This value is in place to help guard against data. An event fires without a conversion. Shift+click the last cell of that same metric column to highlight the column blue. The totals is wrong as well as the chart is. Learn. Adobe Analytics. When using eVar1 Page Name as dimension with. When you say "unspecified", what are you referring to? Are you looking at the pages report and 80% of page views have an unspecified pagename? Or 80% of unique visitors have an unspecified mobile device? In many cases, high levels of unspecified values in a report is normal. tab file is placed in the Data Source account from the Campaign workflow. Generally, this line item means that the variable was not defined or otherwise unavailable. Solved: Hi, In adobe analytics report, we see 'unspecified' for specific evars. Thanks! TMIf you need to access the ECID on the client side, use the tags approach as described below. The issue is that when I pull the evar into power bi, the amount of unspecified visits jumps from c. The event that should set the page eVars is Core - Window Loaded. You may see “unspecified” in the cases below. Mark as New; Follow;. The other option is your Paid Search Detection. You may want to check who in your team is classifying the rest of the product names. If all your traffic is "unspecified" and you know some contained tracking codes, check to see if there is a redirect occurring. . An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Adobe Analytics. The ‘Referrer’ dimension reports which URLs visitors were on when clicking through to reach your site. Create the logic "Does not contain" followed with the value that you want to exclude (None, Unspecified, Other, or Unknown). dimension?Generate a report, such as a Purchase Report ( Site Metrics > Purchases > Purchase Conversion Funnel ). I know this is common if you have 2 or more products where only some of them are setting eVarX - the other items on the same tracking call that don't have eVarX can trigger an unspecified value. Learn. I am getting lot of userId and device info types as unspecified. An event fires without a conversion variable: For example, a user comes to your site and makes a purchase without any eVar1 value. Hi, if I understood you properly, then I shouldn't be getting UserId as Unspecified in recent dates right? For e. I agree with , v11 doesn't seem to be fired on all server calls, the discrepancy is too large. If I open up a site (directly, or come through an organic search or bookmark, I will not have an tracking params, and therefore no tracking code. This is working as designed. Ensure your property is configured with rule component sequencing enabled. Create a new rule. . The following provides a comprehensive list of how each report can have one of these line items. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. Only increase unique limits for variables that are critical to your organization’s reporting needs. It enables marketers and analysts to track and analyze user interactions such as clicks, hovers, and scrolling behavior. Learn. Level 1 10-07-2023 15:03 PDT. Or, if possible, kindly share the public URL, we will validate and revert you. tl() call which happened during the. Honestly, that statement makes no sense to me either. Join us for a webinar on April 27th at 11 AM ET with Adobe Analytics Champion Matthew Coen. Hi Akhil, I do have a similar question. Attend local and virtual eventsHi, We have implemented the Payment method using Adobe launch and it's capturing the payment methods like visa, master. I would start by searching patterns in Analytics. Customer Attributes show as unspecified in Adobe Analytics. You may see “unspecified” in the cases below. In this case we are breaking events (Revenue and Order) In the Campaign report, the “Unspecified” data is a an addition of the other revenue data to arrive at the site’s entire revenue in the bottom. . it depends on the type of your site / campaign, marketing channel, campaign, seasonality, etc. The ‘Tracking Code’ dimension lists the names of tracking codes on your site. ok. Courses Tutorials Events Instructor-led training View all learning options. . 00,;Bud Light (24oz Draft);1;13. It is also frequently referred to as “None”. Hi Team, For eVar141 I can see unspecified coming up in reports. ways how users logged in to the app - shows following: 1. - 611631. Instances metric is useful when. Click OK. js. I will suggest you to please use Instances metric. So the evar just has the screen names and userId. These can easily be configured to be hidden in Workspace reports: It's okay to ignore/exclude the unspecified value. Hi Team, I have added the classification data, imported manually and it is uploaded successfully too. 1. Low-traffic value in Adobe Analytics Last update: 2023-04-10 Topics: Metrics Data Configuration and Collection Created for: User Admin When a report has. You can also fix this with Classifications Import. Any ideas how to move forward with report builder and exclude these orders? Solved! Go to Solution. Learn. products value) h. It looks in the image request that it is formatted correctly: ;Sweet Potato Fries;1;6. . You can also do it by going to Admin > Classification Importer > Import File. So person entered the site and you tracked "Campaign = X". None, Unspecified, Unknown, and Other in. In the AA hits, the ECID value is tracked with the "mid" parameter. Lol, nope. We would like to show you a description here but the site won’t allow us. roshanc44331495. As a result, the row total cannot be set to equal to the grand total. just uncheck "Include Unspecified" in your Dimension filter:Meet our community of customer advocates. trackingCode would normally be set on the first page, since that page has your campaign tracking code, usually in the page's URL. Assuming that your tracking code is set from a specific parameter in your users' landing page URL, then remember that not all of your users come from campaigns. @natmcd99 since it is showing only 'Unspecified' so it seems like the value is not being passed in the hits matching the segment criteria. This is a consistent logic on how evar persistency across all Adobe Analytics products, no matter the sunsetting Reports and Analytics, or the current standard of Analysis Workspace, and even if you are using Data Warehouse to export. For detailed documentation, visit Comparison operators for segments. Without seeing the tagging and the result, it might be hard to disagnose. Welcome to the Adobe Analytics documentation home page. I am getting lot of userId and device info types as unspecified. Agree with , we need to see a sample s. "Unspecified" is reported in the absence of a value being tracked. Marketing Channel Processing Rule : Paid Search Detection : However, still we see the unspecified which is not our. First table is after removing "unspecified" and second table without removing unspecified but just by day wise. Do give a little context, I created a Thank you page for once one of our members submits a form on our website and I. Has anyone else experienced a sudden increase in ::unspecified:: values in Report Builder? I recreated the Report Builder file in both Ad Hoc and Analysis Workspace and didn't have the same issue. I modified the tracking code’s expiration time to match that of Marketing Channels. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; We have an eVar that takes the pageURL on each hit. . So my question is - If we can collect referring domain information why can't we collect the value for these eVars? Is this cache related or prefetch (prerender) BTW - webkitVisibilityState - is used in the 1. Click the Components icon on the left, then drag the Unique Visitors metric into the space labeled ‘Add Metric’. Data excluded using these methods still count toward billable server calls. I have implemented the events through SC tool >> Customize Page Code > Editor. This is working as designed. but if you are relying on extracting it from other tracking parameters than you could have issues. marketing. Hi Team, I have added the classification data, imported manually and it is uploaded successfully too. Events. If you are setting it in Launch, pulling directly from the query strings and sending that value then you shouldn't have any issues. Occurrences including non-page view trackin. Level 1. Thanks for pointing this out! For the bullet point in question, I believe the correct statement is: Breakdown reports where only one dimension is present: When you apply a breakdown to a dimension, every occurrence of that dimension must be accounted for. When a segment is applied either at the panel level or within the freeform table, this. Hi, I have implemented the custom tracking through DTM but in Adobe. visitorID is a method of identifying users in Analytics. User. Unspecified typically means that there isn't a value assigned in that particular instance. Please correct me if I am wrong. Generally, this breakdown means that the variable was not defined or otherwise unavailable. Analytics for Target (A4T) requires an additional 5-10 minutes of latency to allow collected data from both platforms to be stored in the same hit. I'm more of an end user as we have a separate team that develop analytics dashboards etc. After bot rules are defined, all incoming traffic is compared against the defined rules. I have enabled one eVar5 as merchandising eVar with product syntax. On the other hand, if you mean that you simply don't want to see it in your report, i. Also, avoid using Page Metrics like Page Views, Time Spent etc against Conversion Variables. Adobe Analytics and browser cookies. Customer Attributes show as unspecified in Adobe Analytics. iii) expected (eVar was never meant to get populated in those case). The Experience Cloud ID (ECID) is mapped to other customer IDs that do not have a valid customer attribute value. g. Hmm, next few things to check: is your eVar configure in the Admin area to be a Merchandising eVar. Hi Adobe Community, I have a request to report on the top search key words, however when I attempt to find the specific words it only returns "Unspecified. If you use. Level 4. Its primary purpose is to segment conversion success metrics in custom marketing reports. . All works fine, but i get "Unspecified" value for this varaible's report along with my actual string values sent to. Drag the edges of the visualization to resize it, and drag the title of the visualization to move it. 7K. Breakdown reports where only one variable fired: When you apply a breakdown to a variable, every instance of that variable must be accounted for. . . One of my ftp jobs runs in the morning, I noticed after I get a success email and the classifications are uploaded, my report shows unspecified for all classification values under the filtered keys. Order ID unspecified for adobe commerce implementation. Hi, I have implemented the custom tracking through DTM but in Adobe Analytics 80% data is Unspecified while checking in debugging mode it's showing the accurate data is being passed to the AA. Learn. Assuming that you're using AEP Tags as your tag manager and are also using the Adobe Analytics extension there, then in the extension's configuration, under its Global Variables > Additional Settings section, ensure that the "Campaign" field has been set with "Query Parameter" and the value "CID". check the metrics which you are using, as if you are seeing any variable with Visits/unique visitors metrics then the 1st line item would be 'Unspecified'. It seem like a great solution so far. ” There are several reasons why data shows as “unspecified” could happen: Classification in Target hasn’t fully. If you are using Visits, Unique Visitors et cetera then you would see Unspecified values. Data warehouse reports are emailed or sent to a cloud storage provider, and may take up to 72 hours to process. Assuming that eVar12 corresponds to your "Marketing Cloud Visitor ID" dimension, then you can set your eVar12's value to "D=mid". S. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. 25 to App Measurement JS 2. Hi, We have implemented the Payment method using Adobe launch and it's capturing the payment methods like visa, master. The following methods are ways to exclude data in Analytics reporting after Adobe data collection servers receive image requests. Hi, We have implemented the Payment method using Adobe launch and it's capturing the payment methods like visa, master. Level 2. I would do the following: 1) get on page and inspect the server calls if the evar is set in each call. Code level, developer has said it's set at every hit but still we find unspecified but still will verify again. 7/5/18 12:34:36 AM. When I do a breaking down with the "father" variable, the unspecified recognize the root. So as per the expiration settings of your evar the value was persisting and therefore when check. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. I have created a processing rule to track the Order ID from. We are also using adobe client data layer and AEP Web SDK schema for data collection. Currently, there is no variables declared under this extension set up. 15Solved: Hi Team, All the orders data is coming under unspecified for eVar16 and eVar17. An event fires without a conversion variable: For example, a user comes to your site and makes a purc. In those cases, since there is no tracking code parameter in their landing page URLs, then there will not be any campaign tracking code tra. . 2. Best Performing Traffic Sources. . Courses Tutorials TutorialsRead real-world use cases of Experience Cloud products written by your peersCreated for: User. Click the Components icon on the left and drag the desired dimensions and metrics onto the visualization to populate it with data. LearnTarget lets you easily test everything through every channel every time. Since eVars are traditionally used with custom expiry values (visit, one month, until event X is triggered, etc), items with no value set are assigned "Unspecified" within reporting. All works fine, but i get "Unspecified" value for this varaible's report along with my actual string values sent to Adobe. I am aware Reports and Analytics will soon be sunset, but hoping the backend logic behind tackling the above use case might still remain same. Learn. Generally, this breakdown means that the variable was not defined or otherwise unavailable. Learn. Learn. You can place links with different query string parameter values in different. Instead of getting the ECID value from the extension, make use of Adobe Analytics' Dynamic Variables to get the value more reliably. Currently, you are getting Unspecified line item because you are using Visits & Occurrences as the metrics. Adobe Analytics. 2K 0 Like 0 Likes Translate Various reports in Adobe Analytics can show “Unspecified”, “Other”, or “Unknown”, depending on the specific report viewed. " I can see that onsite searches are occurring but even if 95% of those are "unspecified" what about the other terms?Solved: Hello everyone, I followed step by step the adobe documentation but I am getting unspecified for getPercentagePageViewed. Read real-world use cases of Experience Cloud products written by your peersHey Everyone! I have created a segment which successfully excludes Unspecified Unique Visitors from a desired report within Analysis Workspace, however when adding this same segment to a Report Builder file we see a slightly higher number of Unique Visitors in our total which we attribute to being. Click the top cell of the desired metric to represent the treemap. The classification in the key column is used to match to the values in the subsequent columns and the key holds the value that exists in the parent Adobe variable. Open the rule. The query string (cs-uri-query) is often used by web applications and site developers to pass information from page to page because of the stateless nature of HTTP. I will s. I can filter out the unspecified in the table format (and the grand total adjusts) BUT. If the breakdown dimension does not have a. 7/5/18 12:34:36 AM. Honestly, Visitors and "visitor overlap" is one of the hardest things to wrap your head around (hence I tried to add as many - 616916The distinct count operators in the segment builder allow you to segment based on the number of unique items within any dimension. . Locate the Page dimension, then click the Arrow icon to reveal page values. This dimension is useful to understand which specific URLs drive the most traffic to your site. I observe this behavior in analysis workspace whenever i have an event in which i set 2 AA product string builder extension variables. Admin. 29. The two URL eVars both expire after page view. In the production environment, everything looks ship shape and ready to go. Correct answer by. Honestly, Visitors and "visitor overlap" is one of the hardest things to wrap your head around (hence I tried to add as many - 616916 The distinct count operators in the segment builder allow you to segment based on the number of unique items within any dimension. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdobe highly recommends using good judgment when requesting an increase to unique values in a variable. Attend local and virtual events Hi, We have implemented the Payment method using Adobe launch and it's capturing the payment methods like visa, master. These keys always had classifications, the thing to note is the classification files uploaded may have different classification fields per key but. Note: If you migrated your legacy H code to DTM as a tool, then you should already be familiar with and already done this step, since DTM does not allow you to specify legacy H code for the "Managed by Adobe" option. So onto my question: What is a reasonable % of visits to have 'Unspecified' as a traffic source? This topic covers some common issues that have been encountered when using Adobe Analytics as the reporting source for Adobe Target (A4T). product name) and therefore has unspecified values, I can filter out the unspecified in the table format (and the grand total adjusts) BUT when I create a line chart the unspecified values ar. We have a adobe commerce website implemented with adobe experience platform connector extension and adobe launch. 6. Without segment: With Segment: Views. If you're using a custom evar instead of the default dimension, then whatever processing rule/evar you're using to capture the information might not be doing so accurately. Data Elements are built so you don’t have to rely on JavaScript or type the same text over and over. . Use the debugger on your site and watch for multiple image requests to catch duplicates. The only option is through filtering of the report [does not contain=none]. Replies. The Experience Cloud ID (ECID) is mapped to other customer IDs that do not have a valid customer attribute value. . and unspecified. And actually, I'd say that this is the easiest solution of all. Results: Unspecified page has 39. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path. This got rid of "Unspecified" in the tracking code breakdown of every single channel other than Paid Search. Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. . It depends which metric you are using in an evar report. Solution design document: Also known as a solution design reference, or SDR. Filter for visits where more than 5 pages were viewed, or hits where multiple products were purchased within a single order, etc. When a segment is applied either at the panel level or within the freeform table, this. 0. Non-browser hits when viewing Technology reports: Adobe Analytics is heavily dependent on Javascript functions to retrieve Visitor Profile information. Activities do not show data in Analytics, but are instead listed as “unspecified. If I were to update with these values below, will the issue be resolved? Also, do you know why the adobe analytics report is able to capture the ~30k ECIDs mentioned above?Adding on another consideration: From the way that you have written your question, it sounds like you assume that having a value in your data layer would automatically result in that value being tracked and reported in Adobe Analytics. Each value beyond this threshold goes through the following logic: If a value is already seen in reports, add to that value as usual. While analyzing it further, I am not finding any page where all the values of percent page viewed is coming as 'unspeci. E. Learn- Adobe Analytics reports the non-campaign data here while we break down other metrics which has got data (It can be props / eVars / events). Learn. Within Search Engines Report, we also have sub classifications Search Engines – Paid and Search Engines – Natural. Without segment: With Segment: - 282996Sign In. “Unspecified”, “None”, “Other”, and “Unknown” in reporting “Unspecified” (or “None”) in reporting. My string is correct on test rule however in workspace reports the value presented is "unspecified". 7K. When we drill down the analytics, under Unspecified there are transaction ID captured and we checked the payment gateway, the ID is mapped to visa/master etc. 2. e. You may see “unspecified” in the cases below. You can evaluate how much traffic comes from Google searches, direct site access, AdWords, Bing/organic searches and email campaigns, among others. Hi, As per the design of conversion variable (evar) report there can be 2 cases when Unspecified appears: A conversion event fires without a conversion variable.